Understand why measuring and monitoring a marketing plan is important for an orthodontic office in today’s marketing environment. Dr. Sondhi discusses orthodontic market trends, and provides examples of methods and touchpoints for information gathering.

Learning Objectives:
• Understand why measuring and monitoring a marketing plan is needed.
• Understand techniques that can help measure and monitor a plan.
• Understand the role of the Consult Coordinator in the monitoring process.   ( disclaimer, bio and commercial disclosure )