Dental case acceptance and refusal often cannot be rationally explained. Our profession has taught us that the ability to smile and properly function is tremendously valuable, yet we often find patients seemingly incapable of understanding such value. Instead of negatively judging these patients, it is important that we understand what is actually going on inside our patient's heads at the time when complex dental recommendations are made. By understanding our patients, we will become much more successful at getting them to understand us and realize the value of what we have to offer.

After this CE webinar, the participant will
• develop a patient-centered, emotion-based clinical exam, shedding the coldness and objectivity taught in dental school
• understand the major psychological barriers preventing patients from moving forward with treatment, and learn the best ways to uncover and empathize with those
• discover the value in starting the new patient interview during the initial phone call
• return to the office the next day with several actionable tools that will get your patients to say "yes" to complex full mouth treatment
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